Marketing Strategy for M:I:4..Tom Cruise?

Since the release of the third Mission Impossible in 2006, it looked as though Tom Cruise's film
career was taking a plunge. After grossing 400 million dollars for M:I:3, the
closest Cruise came to those numbers again was in 2010 in Knight and Day, with Cameron Diaz. Now, after 4 years of waiting to see if another rendition of the Mission
Impossible franchise would take place, Cruise is at it again but this time
jumping on couches and scientology won't stand in his way. After mending issues
with Paramount, Cruise has found himself back in the positive limelight again
for his work in the latest M:I film helping the movie make $37 million dollars
in the first week, topping the five day holiday box office, and receiving a 97
out of 100 on Rotten Tomatoes.

Bane debuts in "The Dark Knight" prologue shown alongside "Mission Impossible: Ghost Protocol" in IMAX

Warner's marketing tactic of previewing the prologue and introducing the villain proved successful with The Dark Knight, so they're doing it again with The Dark Knight Rises, but this time it's going to be bigger.

Over forty minutes of IMAX footage debuting Bane will be shown alongside Mission Impossible: Ghost Protocol on selected IMAX screens.

Mission Impossible's Indie Strategy

http://www.fastcocreate.com/1679329/imax-ceo-gelfond-on-ghost-protocol-and-the-future-of-big

This article is an interview with the CEO of IMAX talking about the release strategy of Ghost Protocol. He talks about releasing the film early to generate buzz and how it was almost like an indie film in that sense. He goes on to talk about the future of IMAX and it's importance in the film industry.

Mission: Impossible - Ghost Protocol IMAX Poster Keeps It Simple

Below is one of posters that was used to market the IMAX version of Mission Impossible: Ghost Protocol. The poster is very sleek, simple and stylized, but most of all it is very subtle, which goes against the traditional movie poster style of flashy images of stars. However, I never actually saw this poster used in any of the marketing of the movie. Also, unless you are a fan of the franchise you might not recognize the iconography of the fuse or that the fuse is an outline of the Burj Khalifa, which is the world's tallest building.

Here is another poster used to market the film that is of the more traditional approach.

Even though I can't say that I recognized the iconography of the first poster, I still liked it more for how artistic and stylized it was, but I am not sure it is be the most effective way to market a flashy spy franchise such as Mission Impossible. What do you guys think?

Mission to Drive: Ghost Protocol and BMW Help Eachother Out

BMW and Mission Impossible 4 have teamed up for a widespread marketing campaign to progress the word of mouth about the film and BMW's sale. MI4 features BMW vehicles which BMW believes will highlight their most popular models as well as offering viewers a notion of what BMW's future is going to look like.
LeeAnne Stables, Paramount Pictures Executive Vice President of Worldwide Marketing Partnerships stated, “BMW provided an unprecedented level of technological support to our production team while shooting the film around the world.”

Mission Impossible 4: Paying Fans to Market the Film?

When it came to the marketing of the fourth installment in the Tom Cruise famed action series Mission Impossible 4: Ghost Protocol, the film's distributor Paramount supposedly went to great lengths in making it appear as if the long standing franchise still had a dedicated fan base. Last month, rumors swirled throughout the web that Paramount had paid 200 Indian extras to cheer and applaud at Cruise's several public appearances in Mumbai.

Now, it seems as if this trend has gone viral. Did Paramount reportedly pay fans via Twitter to tweet positively about MI4 in its opening weekend? The answer, probably not. The minds behind the marketing of the film took a successful gamble in buying a promoted Twitter word, which can be seen worldwide by Twitter enthusiasts. So many of the tweets were positive that the 15 year old franchise may have just reignited a fan base, keeping Cruise and the series relevant once again.

Movie Marketing Madness: Mission: Impossible – Ghost Protocol

An article about the marketing strategy for the new film Mission Impossible: Ghost Protocol

SANDLER NOTE:  Chris Thilk has shut down the website, and is no longer writing his marketing reviews.  He has archived his material at this site.

Search for MI4 when you get there.