Rather Than Flirt With Audience, Oscar Producers Play Hard to Get (marketing strategy for the television broadcasting of the Oscars)

Producers "have been conspicuously silent on its themes, challenges and the presumably fresh approach they will take to the annual display of movie glamour and gratitude"

Dawn Hudson's New Job as the Academy's Chief is a Balancing Act

"the academy has taken in roughly $80 million a year from the Oscars, which account for perhaps 90 percent of its revenue, while spending about $30 million to produce the show.

Much of that revenue, and anticipated donations, will most likely go toward developing a movie museum in an alliance with the Los Angeles County Museum of Art."