Mission Impossible's Indie Strategy

http://www.fastcocreate.com/1679329/imax-ceo-gelfond-on-ghost-protocol-and-the-future-of-big

This article is an interview with the CEO of IMAX talking about the release strategy of Ghost Protocol. He talks about releasing the film early to generate buzz and how it was almost like an indie film in that sense. He goes on to talk about the future of IMAX and it's importance in the film industry.