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Showing posts with label promotional tie in. Show all posts
Showing posts with label promotional tie in. Show all posts
26 March 2012
Hunger Games Successful Despite No Promotional Tie-Ins
Tie-ins are a major aspect of marketing, even the sure fire bomb Battleship has committed $50 million in promotional tie-ins. Despite this The Hunger Games surprisingly did not have any tie-ins for the first movie. This was their plan however, because the studio wasn't sure if people would accept the violence. Plans for the next movie include a promotional tie-in campaign.
05 February 2012
The Most Annoying Promotional Tie-In Of All Time?
Unless you are a dog and Star Wars lover, this may just be the most annoying promotional tie-in for a movie ever.
Going off of last year's successful advertising campaign, Volkswagon will once again be launching a Star Wars-themed Super Bowl ad. With the release of Episode I just around the corner, there is likely some association between the two this time around.
If there isn't, a potentially obnoxious ad like this may turn people off from seeing the re-release of the film, despite the whole 3D gimmick.
30 January 2012
Custom Avengers 3D Glasses?!

If you have a child, you should be ready to shell out a couple extra bucks if you plan on seeing The Avengers in 3D.
With what you ask?
Collectible 3D Avenger Glasses!
Alright, I am not really that excited.
Question is, would you be willing to pay $5 extra just to get a pair of these glasses so that you can look like your favorite superhero in glasses that you can only wear in the dark theater?
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