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Showing posts with label promotional tie in. Show all posts
Showing posts with label promotional tie in. Show all posts

26 March 2012

Hunger Games Successful Despite No Promotional Tie-Ins

Tie-ins are a major aspect of marketing, even the sure fire bomb Battleship has committed $50 million in promotional tie-ins. Despite this The Hunger Games surprisingly did not have any tie-ins for the first movie. This was their plan however, because the studio wasn't sure if people would accept the violence. Plans for the next movie include a promotional tie-in campaign.

05 February 2012

The Most Annoying Promotional Tie-In Of All Time?


Unless you are a dog and Star Wars lover, this may just be the most annoying promotional tie-in for a movie ever.

Going off of last year's successful advertising campaign, Volkswagon will once again be launching a Star Wars-themed Super Bowl ad. With the release of Episode I just around the corner, there is likely some association between the two this time around.

If there isn't, a potentially obnoxious ad like this may turn people off from seeing the re-release of the film, despite the whole 3D gimmick.

30 January 2012

Custom Avengers 3D Glasses?!



If you have a child, you should be ready to shell out a couple extra bucks if you plan on seeing The Avengers in 3D.

According to IFC.com, the release of the latest superhero flick will give viewers a whole new opportunity to see their favorite 3D film.

With what you ask?

Collectible 3D Avenger Glasses!

Alright, I am not really that excited.

Question is, would you be willing to pay $5 extra just to get a pair of these glasses so that you can look like your favorite superhero in glasses that you can only wear in the dark theater?