Custom Avengers 3D Glasses?!

If you have a child, you should be ready to shell out a couple extra bucks if you plan on seeing The Avengers in 3D.

According to IFC.com, the release of the latest superhero flick will give viewers a whole new opportunity to see their favorite 3D film.

With what you ask?

Collectible 3D Avenger Glasses!

Alright, I am not really that excited.

Question is, would you be willing to pay $5 extra just to get a pair of these glasses so that you can look like your favorite superhero in glasses that you can only wear in the dark theater?

Orange/Blue Contrast in Movie Posters and How Often It's Surprisingly Used

This article is over two years old, but still holds true today. Something that many people never notice is how many modern movie posters, regardless of the genre, utilize blue and orange as the dominant colors in the poster. A lot of examples are given in the article, everything from actions to comedies to dramas. The reason for this lies in blue and orange being two of the more complimentary colors in the color spectrum, at least to the human eye. This isn't directly related to the lecture at hand, but it's an interesting point of view in how companies sometimes market films in ways so subtle many don't even realize it.

Dragon Tattoo" Movie: Women, Forget The Marketing, See The Film

Personally, I hadn't seen much marketing for this film in terms of trailers, posters, etc. so I am not sure what this article means by the film having a "creepy and dark" marketing campaign...

However, I did see the movie and I enjoyed it. An apprehensive sort of enjoyment.

I think this article hits the nail on the head in terms of why the film, despite its graphic content, has been positively received by most critics and surprisingly women.

How the Church Helped Turn 'Devil Inside' Into Mega-Hit

Studio marketers for Paramount execute marketing campaign for "The Devil Inside" with the help of clergy member and Westminster Presbyterian Church in Pasadena.

As part of Paramount's marketing strategy for the film, a TV spot was made during an advance showing event on December 15. In an effort to anchor the campaign around making the film seem real, the screening took place in an actual church, with a clergy member available after the screening to perform blessings and answer any questions about exorcisms.

Studio marketers for the film can pat themselves on the back for a job well done, with "The Devil Inside" (with a production budget of $1 million) opening to a record breaking $34.5 million at the box office.

ABC takes targeted approach to marketing & launching midseason skeins like "The River"

ABC Entertainment Group prexy Paul Lee discusses the targeted approach of ABC's launch strategy, and their lineup of midseason shows like "The River" giving ABC the best recipe for ongoing success.

"Devil Inside" at the Box Office

Here's an article from "The Wrap" that explains how, "a combination of targeted marketing, lucky timing and the hands-on involvement of one of the biggest producers in Hollywood turned The Devil Inside from a super-low-budget orphan into the No. 1 movie in America."