Cross Platform Ownership and Social Marketing

In a talk at the most recent CES, an expert panel discusses the challenges of marketing movies as digital files, and how facebook works directly with digital marketers at studios. Cloud storage like Ultraviolet is one plan for making owning movies more desirable without friction between viewing platforms.
Panelists include:
-The head of global product management for Disney
-The head of digital distribution for Sony Pictures
-The head of digital marketing for domestic theatrical release at 20th Century Fox
-The head of market development at Facebook
-The head of digital distribution at Warner Brothers

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