The Amazing Spider-Man conference link I brought up in class

So this is that link that we pulled up on Sandler's computer in case anyone wanted to look at it again. Another point that they brought up as to the film's differences to the original trilogy was "As you can see, a lot of the stunts are practical and grounded in reality. That was something that Marc, the director, really wanted to make sure happened in this movie to set it apart from previous ones… I would exhaust myself every day and get into near-death experiences every hour on the hour… I collaborated with [the stunt team] not only on the big stunt set-pieces but also on what happens to Peter’s body when he gets bitten. What happens to his DNA and how that effects the way he moves and the way he interacts with objects. The idea that he has spider DNA running in his system. What that will do to his sense of space. What that will do to the sensitivity of his skin. To have an opportunity to play in that forum with creative and talented people was a real opportunity and gift."

The full 50 something odd minute press conference video is also there for anyone that wants it.

Release of Amazing Spider-Man Poster

An article in Forbes Magazine discusses the look of The Amazing Spider-Man poster. The new poster establishes a different tone than the previous films for this reboot. The tone being set is 'angst' and that is the heart of the comics and hopefully the heart of the film.



Check out the article and trailer.

Apes: the Brand Launch Follow-Through

This article from the blog Brand Affinity talks about how the entire planet of the apes franchise has held legitimacy because of the first film's follow-through: that singular powerful image of the Statue of Liberty half buried on a lonely beach. The apes franchise has over a 40 year history, ending most recently with a poorly received 2001 reboot. Despite the fact that the brand had fizzled out, Fox knew it could revive the franchise again as long as Rise of the Planet of the Apes' story and marketing directly related back to the original film's Statue of Liberty ending in an intriguing way.