"Mirror Mirror" Marketing Angers Director

The director of "Mirror Mirror," Tarsem Singh is upset by the marketing and trailers for his film, according to this article. Though he is known for his visuals, Singh believes the trailers do not do his film justice with its content. "The movie looks fantastic and the trailers look so hammily off," said Singh. He created this film for families, but the United States marketing is focusing on the physical comedy more for kids. Whereas internationally, the trailers are making it seem more of a family-friendly fairy tale.

Snow White and the Huntsman: Does Timing Matter?

It started out with Snow White and the Huntsman being released in December 2012, then Mirror Mirror was set to be released in June 2012. Now, Snow White and the Huntsman is going to be released at the end of March 2012. Do these time changes impact how well the movie will do at the theater?

According to this article, Deep Impact beat Armageddon to the theaters, but Armageddon actually did better than Impact by over $60 million. In 1997, Volcano reached theaters before Dante's Peak. Volcano made $20 million less than Peak. However, did these films make less because of their storyline or the timing?