Movie Trailer Mania

The Los Angeles Times discusses Prometheus' by presenting the idea that the trailer of a film is almost as important as the actual film. Through the web a trailer is seen a lot more than in the theaters. Additionally, online the trailer can get constant immediate feedback that can either start a positive or negative buzz. "...Studios now market the marketing." Fox marketing officer said "We teased the teaser." As teasers and trailers get longer it is somewhat like presenting a premiere for the trailer. Stil, it is important not to give away the whole plot!

The Trailer and Poster for The Bourne Legacy

Avengers Reveals New Trailer During the Super Bowl

During the Super Bowl, Marvel released a new trailer for the upcoming Avengers movie. What does everyone think about how the movie is being marketed? The marketing so far has been more style over substance, primarily showing off a glamour shot or two of each Avenger in action. But very little has been shown of the film's story. Aside from a brief shot of Loki and ships that are never clearly shown, very little is known about what the plot is and what conflict brings them together. Perhaps Marvel thinks that the characters alone are enough to sell the film as opposed to the plot. Does this concern anyone for the quality of the story? Is this marketing troubling, or instead is it refreshing to not have an entire film's story spoiled in the trailer?

Is Ferris Bueller Coming Back?

A ten second teaser clip featuring Matthew Broderick popped up on YouTube yesterday. The clip is an homage to the film Ferris Bueller's Day Off and promises more information during the Superbowl. Hopefully the ad will be for the movie because according to many YouTube comments, "If this really a Honda ad, somebody is getting fired."