Prometheus Promotional Posters

USA Promotional Posters for Prometheus so far.

The Hunger Games: Viral Marketing Update

If The Hunger Games haven't done enough marketing already new motion posters have come out. BUT... this time they are from what would be featured from around the actual Captiol. Would you want these products if you lived there?  Check them out!

‘Flying People’ Stun New Yorkers to Promote New Movie ‘Chronicle’

Is that a bird?... a person?... a clever marketing technique? Chronicle opens this week and apparently it's better than we thought. To get people even more ramped up about Chronicle, aside from mysterious trailers, 3 (what looked to be) people took flight around lower Manhattan to get people questioning their eyes and the movie.

more on the "found-footage" thriller...

Rampart = Woody Harrelson Beating a Guy

The upcoming movie Rampart has a controversial poster featuring Woody Harrelson beating a black woman as a cop. The tagline "I Work for You," parodies the role of police in society while also evoking the Rodney King attack.

In the film Harrelson plays an out of control cop who gets caught beating a suspect. The poster and trailer keep a consistent tone and it's controversial nature should get the film some buzz.

Cabin in the Woods fans strike back with their own posters.

Ironically, around one year ago, fans created their own posters to push distributors to finally release "Cabin in the Woods." Not only were the posters created, but a twitter was also made for fans to push MGM to finally release the film, a new website had been launched at www. enterthecabin.com, which, when you try and enter the "cabin," the site directs you towards a Facebook page where you can petition to get the film distributed. Talk about fans using media platforms to assemble together to get a huge film released! Now, the film will hit theaters in April of 2012.

Here are the comical posters from 2011.

"The Hunger Games" Poster Puzzle

This article discusses an interesting strategy by Lionsgate to get people engaged in the coming film, The Hunger Games. For the full poster for the film, the studio has broken it up into 100 separate pieces and sent them to eight different websites, including Entertainment Weekly. The reasoning behind the 100 pieces is, from December 15th, it was 100 days to the release of the film.

To find the pieces, search the tag, "#HUNGERGAMES100," on Twitter. Once someone has finished the poster, they are encouraged to take a photo of it all together and post it to Facebook.

Twisted Trope: Original Posters for 'Cabin' Put a Spin on Horror Cliches

These were the original posters for The Cabin in the Woods:  

The new poster is more visually engaging (brighter color scheme, the Rubik's cube puzzle cabin) than the originals and makes you question what the movie is really about, rather than presenting you with something that makes the premise more of a parody than it is by taking generic horror cliches (strange noises, being chased, creepy old guys with foresight) and making fun of them by telling you to do the complete opposite of what survival instincts would dictate (even though that's how most people die in a horror movie anyway).  

Personally, I think they should have stuck with the originals (they're certainly memorable) but based on the Cabin trailer, I doubt Cabin will attempt to skew the scary movie genre like the last Scream movie did, which was released April of last year, bombed at the box office, and failed to even break even with its budget.  While the tag-lines in the original movie posters might be more memorable, the new poster does a better job of presenting Cabin as a movie that recognizes existing horror movie tropes ("You think you know the story"), but also hints that there will be something different about this one.

The best poster for this movie by far however is, unfortunately, only on the official Cabin website, since it's a graphic.  A very creepy graphic.  

A Twisted New Poster

Since our class will be talking about The Cabin in the Woods I found this article on the 'twisted' new poster for the marketing of the film. This poster is so interesting. The colors, dynamics and image are reason enough to continue into researching further what the film is.