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Showing posts with label nickelodeon. Show all posts
Showing posts with label nickelodeon. Show all posts

03 April 2012

Kids Choice Awards Leads Weekend Basic Cable Ratings


Nickelodeon saw some much needed success this weekend, as their annual award show in the Kids Choice Awards brought in an average of 6.2 million viewers for the weekend.

Nickelodeon fell to Disney in terms of average daily viewers for the first time this March since the kid's channel took over the top spot in 1995. While the award show does cover multiple different networks and studios, the viewership totals are still huge Nickelodeon.

The program also saw great success in terms of participation in a number of different fields. As per the source:
The star-studded telecast scored the most votes ever with a record 223 million (+11%, over last year). Votes were cast from Feb. 23–March 31, across Nick.com, Nick’s mobile site, brand-new iPhone/iPad/iPod Touch apps, an iPad-optimized site, an application on Nick’s Facebook page and via Twitter and custom hash tags. Nickelodeon’s digital platforms celebrated their highest trafficked day ever on March 31, reaching over 2.3+ million visitors across the net’s website, Facebook page, mobile and tablet sites and mobile apps (+10%). Also, the audience for the live simulcast of Countdown to Kids’ Choice posted double-digit increases (+39%) across these digital platforms over last year.


While this is good for Nickelodeon, their ratings were dwarfed once again by the Oscars, which had nearly 40 million viewers for this year's show.

Nonetheless, the award show is still considered a success for Nickelodeon.

Kids' Choice Awards beats out Oscars


Tinseltown loves award shows and deep down, so do we -- but there's always SOMETHING to complain about. "Too old," the critics moan when they look at the Oscar voters and their tastes. "Too young," the same critics say when they listen to the shrill sound of the Nickelodeon Kids’ Choice Awards. Both are accurate appraisals, but which of the two shows is serving its audience best?
On Saturday, the 25th edition of the Kids’ Choice Awards brought its tween screams to USC's Galen Center. The show handed out its trophies (bright orange blimps that weigh about 2 pounds) and reveled in its grand tradition of drenching celebrities in slime (Halle Berry once got surprised with a kiss at the Academy Awards; on Saturday she got a face full of soupy green goop), but also offered moments of unintentional hilarity.
A boy band called Big Time Rush won a Blimp for favorite music act, and one of the members poignantly declared that the group had “waited a long time for this” because, well, you know, it’s been 15 whole months since their debut album was released.
Still, is it better to be coated in green or tinged with gray? We attended the Saturday show with a plan to compare the Oscars and Kids' Choice Awards to see which one is really pushing the envelope in audience satisfaction. Here’s how we graded the galas.
The Carpet: The rug is red at the Oscars, but for the Kids' Choice Awards they roll out an orange carpet. Instead of Brad Pitt, the man of the hour on Saturday was Josh Hutcherson of "The Hunger Games" and (according to an unscientific measure of sidewalk screaming) he is second only to Justin Bieber as the most desired boyfriend in the Clearasil nation. The Academy Awards are haute couture, Kids' Choice Awards are Hot Topic. Inane questions and comments await the celebrities walking down both carpets, but there are some differences. "You look like you've grown since last year," one chipper KCAs announcer told teen heartthrob Cody Simpson. EDGE: OSCARS
The Audience: The Oscars audience is producers, actors, agents, executives -- the elite of Hollywood in rented gowns and insured jewelry. The Nickelodeon audience is kids (and their shellshocked parents) who cheer, scream, dance, sing and never ever grow weary of famous people getting slimed. (The weird thing is the stars are always surprised. Taylor Lautner totally should have seen that coming, right?) The KCA crowd is unflagging in its enthusiasm; they greeted singer Katy Perry with a passionate chant of "Kay-tee! Kay-tee!" and kept cheering even after her shaky-key performance. Even when faced with Perry's farewell threat -- "I can't wait to do 'Smurfs 2'!" -- they just kept cheering. Clearly, this is a crowd drinking the Kool-Aid. EDGE: BLIMPS
The Voters: The Oscars voters take heat for being stuffy, too old and out of touch with mainstream tastes. The Kids' Choice Awards voters (anyone with access to the Internet) handed their favorite actor award to Adam Sandler. For "Jack & Jill." EDGE: OSCARS
The Hosts: Tough call. Old reliable Billy Crystal was back as Oscars host this year, but Saturday's host, Will Smith, is the king of the KCAs -- he has won more Blimps than any other star. Smith was lowered from the rafters, danced, sang and went into the crowd to mug for the cameras -- but he was oddly flat for much of the show. However, he did two extraordinary things: First, he never once plugged his upcoming film "Men in Black 3" or mentioned its release date. Second, at the end of the show he grabbed Bieber, pinned back his arms and held the pop star helpless as he was pounded by an impressive geyser of green slime. Way to finish, Big Willie. EDGE: BLIMPS
The Tiebreaker: Both shows have their faults, each has its special magic. So how to choose a winner? Well, the 84th Academy Awards stretched out to three hours and 14 minutes. The Kids’ Choice Awards, on the other hand, started at 5 p.m. and had us out the door by 6:40 p.m. Suddenly, Big Time Rush sounds like a good idea, because none of us are getting any younger. OUR WINNER: BLIMPS

01 April 2012

Crunch Pak goes Hollywood – again – for Kids’ Choice


Crunch Pak’s sliced apples will follow up their backstage appearance at the Academy Awards with a role in another Hollywood award show — the Kids’ Choice Awards.

The show, set for March 31 at the Galen Center in Los Angeles, will be broadcast by Nickelodeon at 8 p.m. EST.

Marketing Firm Manages Nickelodeon Brand Immersion Weekend

A marketing company has a case study on their website about working with Nickelodeon's Event Marketing team. They plan travel packages for families to immerse them in the "Complete Nickelodeon Experience" for the Kids Choice Awards weekend. The event involves cooperation with Nickelodeon Resorts and other affiliated businesses. This is an interesting example of brand marketing that nobody sees when actually watching the show.

There's an App for That: The KCAs Go Digital

This article from TV by the Numbers has an interesting breakdown of how Nickelodeon "upped the digital presence" of the Kid's Choice Awards this year and how they made the experience more interactive for today's tech-savvy kids (with parental supervision, of course).

The biggest changes in the KCA this year included:
  • Fans being able to vote on Nickelodeon's mobile website and a variety of apps available for Apple products, Facebook, Twitter, and their SMS service.
  • Livestreaming across a number of social media websites and the Nickelodeon website 
  • Orange carpet coverage reminiscent of the Oscars' pre-show, with multiple cameras showing exclusive backstage content that was streamed live on the mobile apps and Nick.com, interactive polls, and real-time updates and photos.  
  • The Global Slime Collection, a digital game played through Apple and iOS device apps where kids found slime hidden in photo galleries, news, and videos promoting the awards show.
  • A KCA news blog, trivia, quizzes, and two games that were promoted through the Nickelodeon website as well as their virtual worlds and websites (Monkey Quest, Neopets, and Petpet Park).
This was interesting to me because it shows that it's not only adult audiences who are becoming more and more fragmented.  Rather than stick to traditional marketing by promoting the show on their channels, Nickelodeon advertised on across their multimedia platforms to ensure they reached all their potential viewers and made the promotions more engaging by creating the apps and games. 






Katy Perry, Tim Tebow, Taylor Lautner, Big Time Rush, Selena Gomez, Kristen Stewart, Victorious, LMFAO, SpongeBob SquarePants, Justin Bieber, Puss in

First Lady Michelle Obama made her first-ever appearance at Nickelodeon's Kids' Choice Awards, presenting Grammy Award-winning singer/songwriter Taylor Swift with this year's The Big Help Award in recognition of her extensive philanthropic endeavors, including her work with tornado and flood survivors in the United States. The Big Help Award recognizes individuals who take actions to better the world and whose significant impact on their community has inspired kids to do the same.