New Hunger Games Poster: "The World Will Be Watching"

Release of Amazing Spider-Man Poster

An article in Forbes Magazine discusses the look of The Amazing Spider-Man poster. The new poster establishes a different tone than the previous films for this reboot. The tone being set is 'angst' and that is the heart of the comics and hopefully the heart of the film.



Check out the article and trailer.

Mission: Impossible - Ghost Protocol IMAX Poster Keeps It Simple

Below is one of posters that was used to market the IMAX version of Mission Impossible: Ghost Protocol. The poster is very sleek, simple and stylized, but most of all it is very subtle, which goes against the traditional movie poster style of flashy images of stars. However, I never actually saw this poster used in any of the marketing of the movie. Also, unless you are a fan of the franchise you might not recognize the iconography of the fuse or that the fuse is an outline of the Burj Khalifa, which is the world's tallest building.

Here is another poster used to market the film that is of the more traditional approach.

Even though I can't say that I recognized the iconography of the first poster, I still liked it more for how artistic and stylized it was, but I am not sure it is be the most effective way to market a flashy spy franchise such as Mission Impossible. What do you guys think?

Orange/Blue Contrast in Movie Posters and How Often It's Surprisingly Used

This article is over two years old, but still holds true today. Something that many people never notice is how many modern movie posters, regardless of the genre, utilize blue and orange as the dominant colors in the poster. A lot of examples are given in the article, everything from actions to comedies to dramas. The reason for this lies in blue and orange being two of the more complimentary colors in the color spectrum, at least to the human eye. This isn't directly related to the lecture at hand, but it's an interesting point of view in how companies sometimes market films in ways so subtle many don't even realize it.