BMW and Mission Impossible 4 have teamed up for a widespread marketing campaign to progress the word of mouth about the film and BMW's sale. MI4 features BMW vehicles which BMW believes will highlight their most popular models as well as offering viewers a notion of what BMW's future is going to look like.
LeeAnne Stables, Paramount Pictures Executive Vice President of Worldwide Marketing Partnerships stated, “BMW provided an unprecedented level of technological support to our production team while shooting the film around the world.”
Showing posts with label Paramount. Show all posts
Showing posts with label Paramount. Show all posts
11 January 2012
Paramount No. 1 in 2011 Global Market Share With $5.17 Billion
This article discusses how Paramount beat three-year winner Warner Bros in global market share for the year. A lot of Paramount's success was its three major movie franchise releases: Transformers 3, Mission Impossible 4: Ghost Protocol and Paranormal Activity 3. Also, Paramount's newly developed animation department provided success after the high profits of Rango's release, allowing Paramount to steadily compete with the other studios.
How the Church Helped Turn 'Devil Inside' Into Mega-Hit
Studio marketers for Paramount execute marketing campaign for "The Devil Inside" with the help of clergy member and Westminster Presbyterian Church in Pasadena.
As part of Paramount's marketing strategy for the film, a TV spot was made during an advance showing event on December 15. In an effort to anchor the campaign around making the film seem real, the screening took place in an actual church, with a clergy member available after the screening to perform blessings and answer any questions about exorcisms.
Studio marketers for the film can pat themselves on the back for a job well done, with "The Devil Inside" (with a production budget of $1 million) opening to a record breaking $34.5 million at the box office.
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