Prometheus Facebook App releasing still images from movie

As I posted previously, 'Prometheus' has a facebook app which will reveal images from the film every week. This week the app revealed a mural and a ship. While this still has no insight into what the film is about, it looks awesome.

'Prometheus' and its unstoppable marketing

This article touches on many of the marketing techniques used by the team behind 'Prometheus'. From teaser trailers to apps 'Prometheus' has it all. 


In addition to the roll out of teasers, the viral campaign, Imax trailer and the full length preview, andthe 11 recently revealed crew stills - now say hello to the "Discovering Prometheus" Facebook app. Featuring a 3D star map, 5 new stills, and the promise of "more exclusive reveals and activities from this groundbreaking mythology" between now and opening day on June 8 - the new app is only the latest to come from the creatives behind this movie.

There's an App for That: The KCAs Go Digital

This article from TV by the Numbers has an interesting breakdown of how Nickelodeon "upped the digital presence" of the Kid's Choice Awards this year and how they made the experience more interactive for today's tech-savvy kids (with parental supervision, of course).

The biggest changes in the KCA this year included:

• Fans being able to vote on Nickelodeon's mobile website and a variety of apps available for Apple products, Facebook, Twitter, and their SMS service.
• Livestreaming across a number of social media websites and the Nickelodeon website 
• Orange carpet coverage reminiscent of the Oscars' pre-show, with multiple cameras showing exclusive backstage content that was streamed live on the mobile apps and Nick.com, interactive polls, and real-time updates and photos.  
• The Global Slime Collection, a digital game played through Apple and iOS device apps where kids found slime hidden in photo galleries, news, and videos promoting the awards show.
• A KCA news blog, trivia, quizzes, and two games that were promoted through the Nickelodeon website as well as their virtual worlds and websites (Monkey Quest, Neopets, and Petpet Park).

This was interesting to me because it shows that it's not only adult audiences who are becoming more and more fragmented.  Rather than stick to traditional marketing by promoting the show on their channels, Nickelodeon advertised on across their multimedia platforms to ensure they reached all their potential viewers and made the promotions more engaging by creating the apps and games. 

Oscar App

The excitement has begun with the new Oscar app that lets you in on all the behind the scenes information. Starting with the announcement of the nominations, continuing through Oscar night with live feeds can be followed by this free app. Will this new app surrounding Oscar buzz entice more people to watch? Go behind the scenes.