'The Avengers': New Trailer Reveals Bigger Battles, More Hulk (Video)

New trailer released for the Avengers! More of Mark Ruffalo as the Hulk.

New Photo From Marvel's The Avengers Debuts

New photo for the Avengers in Empire magazine!!

Avengers Reveals New Trailer During the Super Bowl

During the Super Bowl, Marvel released a new trailer for the upcoming Avengers movie. What does everyone think about how the movie is being marketed? The marketing so far has been more style over substance, primarily showing off a glamour shot or two of each Avenger in action. But very little has been shown of the film's story. Aside from a brief shot of Loki and ships that are never clearly shown, very little is known about what the plot is and what conflict brings them together. Perhaps Marvel thinks that the characters alone are enough to sell the film as opposed to the plot. Does this concern anyone for the quality of the story? Is this marketing troubling, or instead is it refreshing to not have an entire film's story spoiled in the trailer?

Marvel To Launch “Avengers Alliance” Facebook Game

Marvel announced in early January that it was releasing a "massive, combat role playing game" through Facebook. I figured this was a pretty atypical way to market a movie, since I haven't heard of this being done before. The fact that so many people have a Facebook and are likely to see it upon its release certainly makes it seem like a good marketing idea on paper.

'Avengers' Uses Captain America As Point-Of-View Character, Says Joss Whedon

I was wondering who the filmmakers were going to focus the narrative on since the cast contains some pretty controlling actors and the choice of Chris Evans is interesting to me but not very surprising.

Besides Captain America being viewed by comic fans as the 'leader' or founder of the Avengers, it seems like the "politically logical" thing, in an international sense anyway, to strategically place the American leader symbol in the script in a dominant position so that the international perception of the U.S. equates to a sense of strength, balance, fairness, etc.

The international market is huge for a film like this and I think that by not placing Captain America at the forefront of the narrative, our country could potentially be viewed as passive or weak. Afterall, the Captain America image is essentially our country's representative.

Marvel Markets Avengers through Cross-film References

This Advertising Age article explains how Marvel's promotional activity for The Avengers began years before the movie went into production. Marvel has produced back story movies for all the Avenger characters specifically to establish pre-awareness for the Avengers brand.