Below is one of posters that was used to market the IMAX version of Mission Impossible: Ghost Protocol. The poster is very sleek, simple and stylized, but most of all it is very subtle, which goes against the traditional movie poster style of flashy images of stars. However, I never actually saw this poster used in any of the marketing of the movie. Also, unless you are a fan of the franchise you might not recognize the iconography of the fuse or that the fuse is an outline of the Burj Khalifa, which is the world's tallest building.
Here is another poster used to market the film that is of the more traditional approach.
Even though I can't say that I recognized the iconography of the first poster, I still liked it more for how artistic and stylized it was, but I am not sure it is be the most effective way to market a flashy spy franchise such as Mission Impossible. What do you guys think?
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