The Trailer and Poster for The Bourne Legacy

The Amazing Spider-Man Doesn't Look Too Amazing

In early December, three new The Amazing Spider-Man teaser poster's hit the web.

Unfortunately, these posters seemed to offer a different direction from what was perceived, to actually something similar to the previous three films.

When the original poster came out, it seemed to be taking the franchise in a completely different direction—although the third film did their best to seem dark (emo Tobey Maguire anyone?).

This film looked like it was going to take a dark turn as well, but more in the terms that Christoper Nolan did with his Batman series.

These new bright posters seem like a step backwards into what could have been something different.

It will remain to be seen what the final product is, but it isn't looking to be any different at this point.

The Amazing Spider-Man: Domestic and International Posters

The International Poster

Juxtaposing the different posters of the upcoming The Amazing Spider-Man for the international and domestic markets gives insight into the contrasting tastes between the two markets.

The Domestic Teaser Poster

I'll point out for my color-blind classmates that the second one is completely lacking color, while the international poster makes Spider-Man look like he's at a rave (which would be very appealing for the European market).

All joking aside, I think it's pretty clear what the aim is with the American teaser. The studio is trying to set the film alongside Christopher Nolan's much darker Batman franchise, which is currently far more respected in America than the Spider-Man franchise, as America still has the bad taste of Spider-Man 3 lingering in its mouth. The teaser encourages audiences to disassociate the franchise reboot from the three films they saw last decade.

The Dark Knight Rises Teaser Poster

As discussed in our readings, both The Dark Knight Rises teaser poster and the domestic The Amazing Spider-Man teaser poster associate the films with a single image representative of the property. In this case, the superhero's logos; just like the Ghostbuster logo.

I imagine this tactic is not also being employed internationally because the bright colors and flashy lighting effects of the international poster invoke a feeling of grandiose spectacle, which is what makes a hit a hit overseas. Or maybe they just like raves.