New Prometheus Viral Video and mini Campaign around the Android David

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In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture

One of the main strategies that Ridley Scott and his team running the ad campaign for his film Prometheus are trying to accomplish is this idea of transmedia storytelling. One of these strategies was displayed in the TED2023 video posted below.

The TED2023 promo video cooked up by Scott and writer Damon Lindelof ("Lost," "Star Trek") was released on the TED blog and quickly became the subject of online articles and social-media discussions. It is a great example of a technique sweeping the entertainment industry: transmedia storytelling , in which a message or story is conveyed across multiple platforms.

Unlike conventional trailers, which use rapidly cut, repurposed footage and are widely available online along with straight clips, transmedia videos expand the movie's narrative and encourage fans to immerse themselves more deeply into the story. The advertising becomes part of the movie -- with the bonus that it is tailored for mobile devices and sharing across social networks.

The idea is for the platform to reach multiple different groups of people, essentially making the video go viral. While using the TED talks is a creative strategy, it will really remain to be seen if this campaign will interest those who don't really find an interest in the videos.

The article really delves into the whole concept of the campaign, as well as the whole idea of trying to create a successful viral campaign.

'Prometheus' and its unstoppable marketing

This article touches on many of the marketing techniques used by the team behind 'Prometheus'. From teaser trailers to apps 'Prometheus' has it all. 


In addition to the roll out of teasers, the viral campaign, Imax trailer and the full length preview, andthe 11 recently revealed crew stills - now say hello to the "Discovering Prometheus" Facebook app. Featuring a 3D star map, 5 new stills, and the promise of "more exclusive reveals and activities from this groundbreaking mythology" between now and opening day on June 8 - the new app is only the latest to come from the creatives behind this movie.

Hunger Games Fever

Featured in the New York Times online today, this article by Hollywood reporter Brooks Barnes details Lionsgate's interactive marketing campaign for The Hunger Games, which hits theaters this Friday. 

Snow White in the Modern Age

The video below puts a new spin on the story of Snow White, telling the Queen's quest to be the fairest of them all via social networking sites. Pretty smart viral marketing, the question is whether or not this type of marketing is too niche. The director commented on how the marketing of Snow White was gearing the film too much towards the younger demographic, and not towards audiences looking for a friendly family affair.

Prometheus TED Talk Goes Viral

For those of you familiar with TED Talks (Technology Entertainment & Design), the video below plays off of the popular series in the form of a viral Prometheus "talk" starring one the film's stars Guy Pearce.

In the film, Pearce plays Peter Weyland the head of the Weyland Corporation. For a film that's been widely debated on due its secretive story line, this is a strong start to what should be an impressive marketing campaign.

The Hunger Games: Viral Marketing Update

If The Hunger Games haven't done enough marketing already new motion posters have come out. BUT... this time they are from what would be featured from around the actual Captiol. Would you want these products if you lived there?  Check them out!

Jean Dujardin is Just Playing the Part

Jean Dujardin, star of The Artist, isn't exactly the most well known name in American homes. Still, he is nominated for best actor at this year's Oscars for his role in the previously mentioned film.

If anybody saw his acceptance speech at this year's Golden Globes, Dujardin proved to be quite a funny guy.

With already having the nomination locked up, Dujardin really didn't have to do anything to build his name. Instead, he joined up with the guys over at FunnyorDie.com to create a video joking on the fact that most international stars really don't make a name for themselves into they the play the role of the villain.

This will certainly make Dujardin stick out a little more at this year's Oscars.

The Amazing Spiderman Has Gone Viral

If you've seen the new trailer for the upcoming Spiderman flick, then you probably noticed that the film seemed to look a bit more promising then it did with the original trailer. Well, what you most likely didn't notice was a hidden inscription at the 2:28 mark reading "Mark of the Spiderman."

In addition to this, a website has been launched entitled markofthespider-man.com, which as of right now displays very little. I'm sure fans will be eagerly checking back each day to see what appears.

Campaign For Rise of The Planet of the Apes Launches Mulitiple Fake Viral Videos

20 Century Fox Launches not just one viral video to promote the new Planet of the Apes reboot but several videos. Someone previously posted about the viral video of a chimp holding an AK-47 and opening fire on humans, but that was not the only one. All these videos have "20th Century Fox" printed at the bottom of them.

Monkeys, Guns and Their Eventual Rise

When you see the preview for Rise of the Planet of the Apes, you likely think to yourself:

"Haha ya right. Stop with this nonsense, monkeys will never take over!"

In the end, you may find yourself interested to see the movie, perhaps due to the phenomenal CGI—or maybe you are just a huge James Franco fan. Whatever it may be, something likely drove you to go see the film.

For those who didn't bite on the initial urge to see the film, it was perhaps a viral marketing campaign that led a late surge to get out and see what all the fuss was about.

Viral marketing has been huge over the years, but it is real hit or miss if your campaign will actually spread as intended.

For Rise of the Planet of the Apes, it took four different campaigns to find one that actually worked.

All it took was a video of an ape holding an AK-47 to attract an entire new audience. The video has reached over 13 million viewers, which has allowed the film to attract an entire new audience outside of who had already planned on seeing the film.

The clip was simple and brilliant.

First of all, they made it seem like it was real footage. Something that has been huge in the movie industry. Even though this was stepping away from the actual format of the film, it is a brilliant way to tap into a market that is already doing extremely well.

All it showed was members of a group of military personell coming across an ape. Just for fun, one of the men gives it their gun. While they thought it would be just a hoot, they are shocked once the monkey opens fire on them.

All of a sudden, this seems like reality.

Movies That Creatively Used Facebook for Film Marketing

This article is a bit old, but it highlights some of the more clever uses of Facebook for film marketing purposes in recent years.

Check it out, it might help you spark up an idea or two for marketing "People v. The State of Illusion."