Snow White in the Modern Age

The video below puts a new spin on the story of Snow White, telling the Queen's quest to be the fairest of them all via social networking sites. Pretty smart viral marketing, the question is whether or not this type of marketing is too niche. The director commented on how the marketing of Snow White was gearing the film too much towards the younger demographic, and not towards audiences looking for a friendly family affair.

Snow White and the Huntsman: Does Timing Matter?

It started out with Snow White and the Huntsman being released in December 2012, then Mirror Mirror was set to be released in June 2012. Now, Snow White and the Huntsman is going to be released at the end of March 2012. Do these time changes impact how well the movie will do at the theater?

According to this article, Deep Impact beat Armageddon to the theaters, but Armageddon actually did better than Impact by over $60 million. In 1997, Volcano reached theaters before Dante's Peak. Volcano made $20 million less than Peak. However, did these films make less because of their storyline or the timing?

Snow White and the Huntsman: More Grimm than Disney

Snow White and the Huntsman is not your little sister's fairytale.

In this darker adaptation, rather than killing Snow White (Kristen Stewart), the Huntsman (Chris Hemsworth) becomes her mentor and protector and the two set out to destroy the Evil Queen.

While not much of the story is revealed in the trailer, the Evil Queen's narration coupled with the cinematography and visual effects, gives the audience a sense of how dark this fairytale adaptation will be, which looks like it will appeal to more than the young girl/tween demographic that fairytales usually appeal to.

This is the only promotion of the film that I've seen and I'm wondering why, if the film's being released in June, Universal Studios isn't doing more to promote it.

Which "Snow White" Is the Fairest of Them All?

As I'm sure most of you would agree, there has been very little marketing for Snow White and The Huntsmen starring Chris Hemsworth, Charlize Theron and Kristen Stewart. I came across this article and couldn't help but think of The Brothers Grimm in terms of cast and effects when I looked at the newly released banner. With that in mind Mirror Mirror and Snow White and The Huntsmen, which will be released in March and June respectively, are basically two halves of the same whole. The classic children's tale will be portrayed with Mirror Mirror and the more adventurous version will emerge with Snow White and The Huntsmen. The real question is: with only a few promotional posters and a single trailer released for Snow White and The Huntsmen, is it possible that Universal is relying on the cast to draw in moviegoers?