Scotch, Scotch, Scotch, I love Scotch

I am unsure if Anchorman 2 has studying potential for the next 3 weeks but I felt like people needed to see this.

"Hunger Games" Poised to Claim "Harry Potter" Franchise Throne

According to this article, the book perfectly translates to the big screen with every scene from the book intact. With the violence, the film earns its PG-13 rating. As for the inner dialogue in the book, it turns into just emotions on Katniss' face in the film.

Overall, the author of this article calls this film "the beginning of a franchise of modern classics".

"The Hunger Games" Outsells "Twilight" in Advance Ticket Sales

The first film for the highly anticipated series The Hunger Games has officially taken the number one spot for most advance ticket sales in Fandango history from Twilight.

Fandango saw the most ticket sales in the history of the company the first day that tickets went up for sale for the The Hunger Games; Fandango reports that "hundreds of Hunger showtimes are already sold out for the March 23 opening."

If this is any indication for the success of the project, I think we may be looking forward to a hugely successful franchise.

The Amazing Spiderman Has Gone Viral

If you've seen the new trailer for the upcoming Spiderman flick, then you probably noticed that the film seemed to look a bit more promising then it did with the original trailer. Well, what you most likely didn't notice was a hidden inscription at the 2:28 mark reading "Mark of the Spiderman."

In addition to this, a website has been launched entitled markofthespider-man.com, which as of right now displays very little. I'm sure fans will be eagerly checking back each day to see what appears.

Bane debuts in "The Dark Knight" prologue shown alongside "Mission Impossible: Ghost Protocol" in IMAX

Warner's marketing tactic of previewing the prologue and introducing the villain proved successful with The Dark Knight, so they're doing it again with The Dark Knight Rises, but this time it's going to be bigger.

Over forty minutes of IMAX footage debuting Bane will be shown alongside Mission Impossible: Ghost Protocol on selected IMAX screens.

"Jack the Giant Killer" Writer to Pen "Goosebumps" adaptation for Columbia

Darren Lemke, writer of Jack the Giant Killer has signed on to write Columbia Pictures' big-screen adaptation of the children's horror series Goosebumps.

Columbia picked up the rights to the series of over 50 books back in 2008. Now with a writer attached, Columbia's wheels are in motion with successful material from a different media available for franchising.

While the project is still in the very beginning stages, the press has already begun to contribute to the marketing of this film with articles like this Hollywood Reporter article discussing the Goosebumps series, Lemke's previous work on films like Jack and the Giant Killer, and his recent attachment to the Goosebumps project.

Apes: the Brand Launch Follow-Through

This article from the blog Brand Affinity talks about how the entire planet of the apes franchise has held legitimacy because of the first film's follow-through: that singular powerful image of the Statue of Liberty half buried on a lonely beach. The apes franchise has over a 40 year history, ending most recently with a poorly received 2001 reboot. Despite the fact that the brand had fizzled out, Fox knew it could revive the franchise again as long as Rise of the Planet of the Apes' story and marketing directly related back to the original film's Statue of Liberty ending in an intriguing way.

Taking Over the Young Adult Market, One Franchise at a Time

Lionsgate has bought Summit Entertainment for $412.5 million.  With Summit's success with the Twilight Saga and Lionsgate's upcoming Hunger Games Trilogy, it looks like they can effectively take over the Young Adult market (The final Twilight film will be released in November, The Hunger Games in March.)

Here's another article (a little more in-depth) from Huffington Post.

2012 Franchises!!!

This is a link to a great website called Box Office Mojo which tracks the nubmers on film releases. Here is an article written on upcoming 2012 franchise pics.