A discussion of current issues in the entertainment industry by students of Arizona State University
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Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts
01 April 2012
Marketing Firm Manages Nickelodeon Brand Immersion Weekend
A marketing company has a case study on their website about working with Nickelodeon's Event Marketing team. They plan travel packages for families to immerse them in the "Complete Nickelodeon Experience" for the Kids Choice Awards weekend. The event involves cooperation with Nickelodeon Resorts and other affiliated businesses. This is an interesting example of brand marketing that nobody sees when actually watching the show.
Tags:
Branding,
Kids' Choice Awards,
nickelodeon,
promotions,
synergy
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