BMW and Mission Impossible 4 have teamed up for a widespread marketing campaign to progress the word of mouth about the film and BMW's sale. MI4 features BMW vehicles which BMW believes will highlight their most popular models as well as offering viewers a notion of what BMW's future is going to look like.
LeeAnne Stables, Paramount Pictures Executive Vice President of Worldwide Marketing Partnerships stated, “BMW provided an unprecedented level of technological support to our production team while shooting the film around the world.”
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