Sony Amazing Spider Man & Camera Synergy

Click Here Sony is starting some synergistic cross promotion for its cameras and The Amazing Spider Man.

Brad Pitt is all the Marketing You Need

Baseball is the American dream, right? Well, not according to Sony. The real American dream is a baseball film starring the one and only Brad Pitt.

Here is an article about how the marketing Sony uses to pitch Moneyball is the face of a Hollywood star, a brand all on his own.