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Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts
13 March 2012
27 February 2012
It's Crystal Clear: The Oscars Were A Bore
Despite being up 4 percent from last year's telecast (the show managed a 25.5 household rating and a 38 share) the show was still not received well by critics.
Both the Hollywood Reporter (link above) and Deadline complained about the telecast, both agreeing it was too long, there were too many montages, and Chris Rock should host next year.
With the show starting off slow, Crystal's jokes could not seem to pick up as the telecast progressed. There seemed to be a handful of technical problems as well, with millions of online viewers complaining about noise feedback on the mic. The countless montages depicting the magic of movies may have been a little much as well.
"For all of this talk about how the movies are magic (montage, montage, montage), maybe someone in the business could have sprinkled some of that magic on this telecast. It certainly didn’t transport us to another world – unless that world was a show on another channel." - Hollywood Reporter
A hilarious play by play of the show can be seen on Deadline with the hilarious Nikki Finke essentially ripping the show to shreds.
11 February 2012
Turning the Tides in Latino Movie-Going Sensibilities
Hispanics comprise a growing 15% of today’s American moviegoers and amounted to over 128 million of U.S. box office admissions in 2008. Latinos not only represent an opportunity to positively impact overall box office success, but they are an influential segment with the power to build brand awareness.
09 January 2012
Nielsen's 2011 Media Usage Numbers
This page shows how much media was used in 2011 by consumers, according to Nielsen. Considering one topic we will be discussing is the important events of 2011 that shaped the media industries, I thought it would be interesting to see what media was used the most, in the first place. In this article, the answer is television, despite all the advances in technology this year alone.
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