Marketing Strategy for M:I:4..Tom Cruise?

Since the release of the third Mission Impossible in 2006, it looked as though Tom Cruise's film
career was taking a plunge. After grossing 400 million dollars for M:I:3, the
closest Cruise came to those numbers again was in 2010 in Knight and Day, with Cameron Diaz. Now, after 4 years of waiting to see if another rendition of the Mission
Impossible franchise would take place, Cruise is at it again but this time
jumping on couches and scientology won't stand in his way. After mending issues
with Paramount, Cruise has found himself back in the positive limelight again
for his work in the latest M:I film helping the movie make $37 million dollars
in the first week, topping the five day holiday box office, and receiving a 97
out of 100 on Rotten Tomatoes.