5 Lessons Marketers Can Learn from 'The Hunger Games'

Here are some good tips for marketers that Lionsgate is doing well for 'The Hunger Games'. We have already learned about some of these, but this article hits on what Kevin said in class yesterday about 'The Hunger Games' doing everything right in making this film a success with their marketing.

Forbes Names 2012 Oscar's "Disaster"

The caption for this photo on Forbes.com reads "never again." In an article published today Forbes denotes the aspects of the Academy Awards that I'm sure we all noticed last night. The article also offered up some tips for the 85th Academy Awards next year to avoid the bad ratings that could have ensued from this year's awards.

Clooney? Weinstein? Crystal? Who Has Most At Stake At The 2012 Oscars?

"When the stars hit the red carpet on Sunday night for the Academy Awards show, most of the focus will be on the glitz and glamor of Hollywood at its best. Gowns will be discussed before the show and acceptance speeches will be analyzed later. But as much as the Oscars are about artistic achievement, they are also about business."

Release of Amazing Spider-Man Poster

An article in Forbes Magazine discusses the look of The Amazing Spider-Man poster. The new poster establishes a different tone than the previous films for this reboot. The tone being set is 'angst' and that is the heart of the comics and hopefully the heart of the film.



Check out the article and trailer.

Spotify CEO, Daniel Ek, Most Important Man in Music?

Spotify’s Daniel Ek created a free, Facebook-enabled platform that could save the recording industry from piracy–and iTunes.