Marketing Firm Manages Nickelodeon Brand Immersion Weekend

A marketing company has a case study on their website about working with Nickelodeon's Event Marketing team. They plan travel packages for families to immerse them in the "Complete Nickelodeon Experience" for the Kids Choice Awards weekend. The event involves cooperation with Nickelodeon Resorts and other affiliated businesses. This is an interesting example of brand marketing that nobody sees when actually watching the show.

Breaking the State of Illusion: The Neuroscience of Mindfulness

This is a Psychology Today article synthesizing many of the ideas found in People v. The State of Illusion. The core of the movie is that there is a distinction between the content and process of our thoughts. As we train ourselves to be mindful of the process, we can then make choices consistent with our desired perceptions. Making these choices helps us achieve real things and also decrease stress.
This is the film brand's thematic root.

"Jack the Giant Killer" Writer to Pen "Goosebumps" adaptation for Columbia

Darren Lemke, writer of Jack the Giant Killer has signed on to write Columbia Pictures' big-screen adaptation of the children's horror series Goosebumps.

Columbia picked up the rights to the series of over 50 books back in 2008. Now with a writer attached, Columbia's wheels are in motion with successful material from a different media available for franchising.

While the project is still in the very beginning stages, the press has already begun to contribute to the marketing of this film with articles like this Hollywood Reporter article discussing the Goosebumps series, Lemke's previous work on films like Jack and the Giant Killer, and his recent attachment to the Goosebumps project.

Apes: the Brand Launch Follow-Through

This article from the blog Brand Affinity talks about how the entire planet of the apes franchise has held legitimacy because of the first film's follow-through: that singular powerful image of the Statue of Liberty half buried on a lonely beach. The apes franchise has over a 40 year history, ending most recently with a poorly received 2001 reboot. Despite the fact that the brand had fizzled out, Fox knew it could revive the franchise again as long as Rise of the Planet of the Apes' story and marketing directly related back to the original film's Statue of Liberty ending in an intriguing way.