Apes: the Brand Launch Follow-Through

This article from the blog Brand Affinity talks about how the entire planet of the apes franchise has held legitimacy because of the first film's follow-through: that singular powerful image of the Statue of Liberty half buried on a lonely beach. The apes franchise has over a 40 year history, ending most recently with a poorly received 2001 reboot. Despite the fact that the brand had fizzled out, Fox knew it could revive the franchise again as long as Rise of the Planet of the Apes' story and marketing directly related back to the original film's Statue of Liberty ending in an intriguing way.