Snow White and the Huntsman: More Grimm than Disney

Snow White and the Huntsman is not your little sister's fairytale.

In this darker adaptation, rather than killing Snow White (Kristen Stewart), the Huntsman (Chris Hemsworth) becomes her mentor and protector and the two set out to destroy the Evil Queen.

While not much of the story is revealed in the trailer, the Evil Queen's narration coupled with the cinematography and visual effects, gives the audience a sense of how dark this fairytale adaptation will be, which looks like it will appeal to more than the young girl/tween demographic that fairytales usually appeal to.

This is the only promotion of the film that I've seen and I'm wondering why, if the film's being released in June, Universal Studios isn't doing more to promote it.