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05 March 2012

"Mirror Mirror" Marketing Angers Director


The director of "Mirror Mirror," Tarsem Singh is upset by the marketing and trailers for his film, according to this article. Though he is known for his visuals, Singh believes the trailers do not do his film justice with its content. "The movie looks fantastic and the trailers look so hammily off," said Singh. He created this film for families, but the United States marketing is focusing on the physical comedy more for kids. Whereas internationally, the trailers are making it seem more of a family-friendly fairy tale.

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