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08 April 2012

'Prometheus' and its unstoppable marketing

This article touches on many of the marketing techniques used by the team behind 'Prometheus'. From teaser trailers to apps 'Prometheus' has it all. 


In addition to the roll out of teasers, the viral campaign, Imax trailer and the full length preview, andthe 11 recently revealed crew stills - now say hello to the "Discovering Prometheus" Facebook app. Featuring a 3D star map, 5 new stills, and the promise of "more exclusive reveals and activities from this groundbreaking mythology" between now and opening day on June 8 - the new app is only the latest to come from the creatives behind this movie.


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