Nickelodeon saw some much needed success this weekend, as their annual award show in the Kids Choice Awards brought in an average of 6.2 million viewers for the weekend.
Nickelodeon fell to Disney in terms of average daily viewers for the first time this March since the kid's channel took over the top spot in 1995. While the award show does cover multiple different networks and studios, the viewership totals are still huge Nickelodeon.
The program also saw great success in terms of participation in a number of different fields. As per the source:
The star-studded telecast scored the most votes ever with a record 223 million (+11%, over last year). Votes were cast from Feb. 23–March 31, across Nick.com, Nick’s mobile site, brand-new iPhone/iPad/iPod Touch apps, an iPad-optimized site, an application on Nick’s Facebook page and via Twitter and custom hash tags. Nickelodeon’s digital platforms celebrated their highest trafficked day ever on March 31, reaching over 2.3+ million visitors across the net’s website, Facebook page, mobile and tablet sites and mobile apps (+10%). Also, the audience for the live simulcast of Countdown to Kids’ Choice posted double-digit increases (+39%) across these digital platforms over last year.
While this is good for Nickelodeon, their ratings were dwarfed once again by the Oscars, which had nearly 40 million viewers for this year's show.
Nonetheless, the award show is still considered a success for Nickelodeon.
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