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10 April 2012

Keeping Up With 'Prometheus': Unstoppable Marketing Yet No Wonder OverLoad


There's a fine line between "promoting" and "pushy," but Prometheus - or rather the team behind the forthcoming multiplex slayer - is walking it brilliantly. 75-year-old British director Sir Ridley Scott and Twentieth Century Fox know they have a winner on their hands, and like proud parents, they're eager to show their "baby" off. But more than that, Scott and Fox know their audience.

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