"Hunger Games" and the great Hollywood hype machine

"This approach to movie marketing, one in which the buzz machine cranks up early and feeds the blogosphere often, is now commonplace. “The Dark Knight Rises,” “The Amazing Spider-Man,” the multiple installments in the “Twilight” saga and the soon-to-be-released “Hunger Games,” the adaptation of Suzanne Collins’s young-adult novel about a government-sanctioned teen death match, are among the many films engaging in varying degrees of something we’ll call movie publicity foreplay."