Adventures in Hunger Games Marketing: Effie Trinket, Style Icon

As The Hunger Games' March 23 release fast approaches, Lionsgate is churning out a steady stream of stills and goodies and tie-ins to stoke the fires of fandom and they've put a surprising bit of marketing muscle behind not only star Jennifer Lawrence, but co-star Elizabeth Banks and her supporting character, Effie Trinket. On second thought, maybe that's not so surprising; Effie's strikingly gaudy visual look, representative of image-obsessed Capitol culture in the fictional nation of Panem, offers more in the way of marketing opportunities than Katniss Everdeen's tomboy-turned-teen warrior ensembles.