Viral Marketing Strategy for 'The Hunger Games'

This article talks about the brilliant marketing strategy done by Lionsgate, in which they
released 100 different puzzle pieces on 100 websites for crazed fans to piece together for a view of the new movie poster. The winner put together the puzzle then posted the image on his twitter account for everyone to see. Great use of social media marketing as well!
This interesting tactic was the perfect way to get fans of the novel even more amped about the films
release in March 2012.