Alcatraz Social Media Campaign off to Slow Start

Alcatraz, which debuts on Jan. 16th, is off to a slow build up in the social media department. The barebones Alcatraz page on the Fox website has little content beyond the trailer, only linking out to relatively inactive Facebook and Twitter accounts.

Considering that this premiere is going to take up a two-hour block and the Abrams name attached to the product, one would think that Fox would try to reach out to the director's rabid geek fan-base.

The lack of user interaction from the account holders on Facebook, who have been commenting consistently since July, could evidence how much faith they place in the social networking site. On top of this only 83 tweets (Which have the same information as the Facebook page) in over seven months shows a company who is more interested in just regurgitating information instead of user interaction.