This article discusses an interesting strategy by Lionsgate to get people engaged in the coming film, The Hunger Games. For the full poster for the film, the studio has broken it up into 100 separate pieces and sent them to eight different websites, including Entertainment Weekly. The reasoning behind the 100 pieces is, from December 15th, it was 100 days to the release of the film.
To find the pieces, search the tag, "#HUNGERGAMES100," on Twitter. Once someone has finished the poster, they are encouraged to take a photo of it all together and post it to Facebook.
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