Movie Trailer Mania

The Los Angeles Times discusses Prometheus' by presenting the idea that the trailer of a film is almost as important as the actual film. Through the web a trailer is seen a lot more than in the theaters. Additionally, online the trailer can get constant immediate feedback that can either start a positive or negative buzz. "...Studios now market the marketing." Fox marketing officer said "We teased the teaser." As teasers and trailers get longer it is somewhat like presenting a premiere for the trailer. Stil, it is important not to give away the whole plot!