The International Poster
The Domestic Teaser Poster
I'll point out for my color-blind classmates that the second one is completely lacking color, while the international poster makes Spider-Man look like he's at a rave (which would be very appealing for the European market).
All joking aside, I think it's pretty clear what the aim is with the American teaser. The studio is trying to set the film alongside Christopher Nolan's much darker Batman franchise, which is currently far more respected in America than the Spider-Man franchise, as America still has the bad taste of Spider-Man 3 lingering in its mouth. The teaser encourages audiences to disassociate the franchise reboot from the three films they saw last decade.
The Dark Knight Rises Teaser Poster
As discussed in our readings, both The Dark Knight Rises teaser poster and the domestic The Amazing Spider-Man teaser poster associate the films with a single image representative of the property. In this case, the superhero's logos; just like the Ghostbuster logo.
I imagine this tactic is not also being employed internationally because the bright colors and flashy lighting effects of the international poster invoke a feeling of grandiose spectacle, which is what makes a hit a hit overseas. Or maybe they just like raves.
Hahaha it's the raves
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