Prometheus and Viral Marketing
Prometheus releases a three minute clip from a conference speech delivered by Peter Weyland (Guy Pearce) explaining the technologies that have been invented up to 2023 and that he is changing the world. The intent of this video is mentioned to become viral and start a buzz between the online viewers in anticipation to receive more material. Efforts for viral videos are becoming more and more popular in every industry, and now the film business as well.
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