Movie Trailers Have Become A Main Event

The trailer for "Prometheus" was teased and it "was viewed 29.7 million times", says Fox Chief Marketing Officer. As we all already know, trailers are viewed more online than they are in theatres. To really pull in your viewers/audience, you have to market it online and toward your demographic (even if that means teasing the trailer). As the article states, "studios now market the marketing". This is probably because of the rapid growing industry and social media websites. The article goes on to talk about the pros and cons of trailers and how they should be marketed. The article gives statistics and examples of many films, but this is the paragraph that stuck with me the most:

"The increasing numbers of trailers online and commentary surrounding them mean increased scrutiny for the people who make them. Bloggers and tweeters dissect every frame of a trailer for mysterious projects like "The Hunger Games" or "Prometheus" and can create instantaneous bad buzz for films whose trailers they don't like, as happened to the flops "John Carter" and "Green Lantern."