Kids Choice 2012 Promotional Video

This clip is a promotional video for the Kid's Choice Awards. Will Smith gathers the kids to test out slime guns for the show. Guns are acceptable in this case because they are shooting slime. The video is all about sliming celebrities. Will Smith transports the lead star of "Victorious" to be the target of his slime gun. This attracts the Nickelodeon audience perfectly. Then he transports Daniel Radcliffe from Harry Potter, also bringing in a suitable audience. Then Cameron Diaz comes out and challenges Will Smith. This is a way for the older audience to get excited for the award show. This promotional video, in my opinion, represents the Kid's Choice Award's ability to appeal to both children and adults via the celebrities that attended.