‘THE HUNGER GAMES’ SCORES $214.25M: $155M U.S.-Canada + $59.25M Foreign; #3 Biggest Weekend Beats ‘Twilight Saga’

This article broke down the revenue for The Hunger Games during its opening weekend. Aside from the numbers, the article analyzed why The Hunger Games was able to be so successful due to its ability to attract major audiences. The movie's goal was to attract teenagers. That was their only audience. By choosing such a narrow target, the hype from the teenagers leaked into the curious minds of the adult demographic who keep up to date with pop culture.

The marketing was a huge success to the movie's success. The article mentions how 90% of this weekend's viewers were fully aware of the movie and its synopsis before actually viewing the movie. That knowledge was able to reach out to the audience and get them intrigued enough to see it opening weekend.