How 'Hunger Games' is Trying To Reach Every Demographic

This article from the Wall Street Journal discusses how the marketing team behind The Hunger Games is trying to reach nearly every demographic and stray away from portraying the film as a cheesy teenage love triangle. So far 48% of young males have shown an interest in seeing the film, but Lionsgate is determined to get the attention of older male adults as well.

Lionsgate is also releasing the film in 300 IMAX screens to bring in the "fanboys" who are already accustomed to seeing films screened that way. So far this method is working, 47 IMAX screens have sold out for the film's Midnight release.