#HungerGames24

With only 24 days left until the release of The Hunger Games, Lionsgate launched today the #HungerGames24 campaign.  In coordination with Nook by Barnes and Nobel, Lionsgate will show 24 Advanced Screenings of the film before it hits theaters. 

In the novels, each of the 12 Districts have Sponsors who send the 24 Tributes things like medicine, food, weapons, and more in the area via silver parachutes.  The only way to get Sponsors is to make a spectacular first impression at the opening ceremonies, interviews, the training arena, and a number of other events that take place before the Hunger Games.  Keeping with this theme, the #HungerGames24 campaign has chosen 24 cities (2 for each District) to host Advanced Screenings. 

In order to unlock these screenings, Twitter users (Citizens) tweet their city's unique hashtag along with the promotional hashtag #HungerGames24.  Then, starting March 1, the top four cities (based on volume of tweets) will be announced daily and 24 fans (Tributes) from that city will have the chance to win a pair of Advanced Screening tickets from their city's (District's) "Sponsor."  Sponsors include Fandango, IGN, and Moviefone. 

For Hunger Games fans out there, Phoenix's (District 12) hashtag is #hungergames24PHX.  And if you decide to participate, may the odds be ever in your favor.