A discussion of current issues in the entertainment industry by students of Arizona State University
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09 January 2012
The Firm Official Website
This is the official website for NBC's The Firm. Its typeface and imagery has a consistent aesthetic of shadowy grey marble. And it instantly conveys that the show's general theme is a man being hunted by corrupt bad guys in Washington D.C. The featurette videos let people know that John Grisham is actually affiliated with the show, which could establish some credibility for fans of the book. Based on the website alone, does it compel you to watch? Or does the brand seem too one-dimensional?
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The Firm
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