For this class I was assigned to watch The Firm on NBC. The funny thing is, I had never heard of the program. I watch a whole lot of NBC, but mostly through places like Hulu. It had me wondering, why had I never heard of this NBC program.
Apparently I wasn't alone. The show opened up to terrible viewership, with the article stating “ The Firm averaged a flaccid 1.4 rating, which appears to be the lowest Nielsen premier rating ever for an NBC drama during the regular season.”
I for one am going to associate that with a poor marketing campaign.
According to the article, “NBC didn’t put a lot of off-network promotion muscle behind this show.” In the end, this strategy likely killed them.
In a digital age, it appears as if the program failed to capitalize on what guarantees initial success.
Will they bounce back, or is the show already a dead man walking?
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