#HungerGames24

With only 24 days left until the release of The Hunger Games, Lionsgate launched today the #HungerGames24 campaign.  In coordination with Nook by Barnes and Nobel, Lionsgate will show 24 Advanced Screenings of the film before it hits theaters. 

In the novels, each of the 12 Districts have Sponsors who send the 24 Tributes things like medicine, food, weapons, and more in the area via silver parachutes.  The only way to get Sponsors is to make a spectacular first impression at the opening ceremonies, interviews, the training arena, and a number of other events that take place before the Hunger Games.  Keeping with this theme, the #HungerGames24 campaign has chosen 24 cities (2 for each District) to host Advanced Screenings. 

In order to unlock these screenings, Twitter users (Citizens) tweet their city's unique hashtag along with the promotional hashtag #HungerGames24.  Then, starting March 1, the top four cities (based on volume of tweets) will be announced daily and 24 fans (Tributes) from that city will have the chance to win a pair of Advanced Screening tickets from their city's (District's) "Sponsor."  Sponsors include Fandango, IGN, and Moviefone. 

For Hunger Games fans out there, Phoenix's (District 12) hashtag is #hungergames24PHX.  And if you decide to participate, may the odds be ever in your favor.

Angelina's Leg Is Meme

Social media works fast! Less than 24 hours after the Oscars, Angelina's leg has already became a sensation. It's been digitally altered

"onto the Statue of Liberty, and into scenes that include The Last Supper, Darth Vader, Betty White, Abbey Road, Jeremy Lin, and, by the time you read this, about a million other things. Check out this collection of leg-bombing photos from Pinterest. We're still waiting for the one with the lamp from "A Christmas Story."

On top of being edited into many pictures and scenes, her leg has its own twitter feed. How sad is that?

"The Hunger Games" Poster Puzzle

This article discusses an interesting strategy by Lionsgate to get people engaged in the coming film, The Hunger Games. For the full poster for the film, the studio has broken it up into 100 separate pieces and sent them to eight different websites, including Entertainment Weekly. The reasoning behind the 100 pieces is, from December 15th, it was 100 days to the release of the film.

To find the pieces, search the tag, "#HUNGERGAMES100," on Twitter. Once someone has finished the poster, they are encouraged to take a photo of it all together and post it to Facebook.