Keeping Up With 'Prometheus': Unstoppable Marketing Yet No Wonder OverLoad

There's a fine line between "promoting" and "pushy," but Prometheus - or rather the team behind the forthcoming multiplex slayer - is walking it brilliantly. 75-year-old British director Sir Ridley Scott and Twentieth Century Fox know they have a winner on their hands, and like proud parents, they're eager to show their "baby" off. But more than that, Scott and Fox know their audience.

Hunger Games Successful Despite No Promotional Tie-Ins

Tie-ins are a major aspect of marketing, even the sure fire bomb Battleship has committed $50 million in promotional tie-ins. Despite this The Hunger Games surprisingly did not have any tie-ins for the first movie. This was their plan however, because the studio wasn't sure if people would accept the violence. Plans for the next movie include a promotional tie-in campaign.

Rather Than Flirt With Audience, Oscar Producers Play Hard to Get (marketing strategy for the television broadcasting of the Oscars)

Producers "have been conspicuously silent on its themes, challenges and the presumably fresh approach they will take to the annual display of movie glamour and gratitude"